Mob App: Alive - From The Times Of India
- You see a news on a political bigwig on which you would like to actually hear what the person said for yourself - just scan the image - and you are taken directly to his interview.
- Or, you would like to see for yourself just how terrible is the snowfall that has covered Kashmir... scan the image, and see for yourself on youtube video!
- Or, Sachin has scored a century (he will, he will - he isnt finished yet: not by a long shot): you missed it. Just scan the image on the newspaper - and lo and behold! watch a 3-minute clip of highlights of his shots
- Or, The Governor of the RBI has given the Economic Times (or any newspaper once other newspapers launch this service- or something like this) and interview. You want more details... go ahead. Scan, and listen directly!
Yes, there are issues and caveats: content will have to be created. It will have to be uploaded, databases maintained, a seamless interface needs to be ensured; as usage increases and pressure on the systems goes up, attention will have to be given to ensure 6-sigma levels of uptime; costs will have to be factored in; customer trends as to what kind of video usage is in vogue will need to be tracked. But none of these are issues; they are more of challenges - and can be easily overcome.