The Indian Media Business 4 th Edition ByVanita Kohli Khandekar This is the updated 4 th edition of the Book “The Indian Media Business”; if you are a deep student of Indian Business / Indian Media, then don’t miss this updated edition; but if you have read the 3 rd edition, and are not too serious about Business in India as a student or analyst, then you can give this a pass. This edition has many changes to it that warrants its listing as a separate book almost; these flesh out the previous material, and make for an interesting and absorbing read. There is a new introductory chapter in the beginning of the book, as well as an analytical section in each chapter, updated data and more relevant graphics, more relevant and updated regulations, changes and history, making it overall a far superior effort to the previous one THE FUTURE OF INDIAN MEDIA – {Introduction} This is a short, 3-4 page analysis of the trends in Indian Media, taking a look at i...
