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Pulwama - A Calm Layperson Look at our Options

Yet again, our nation has been shocked by a heinous terrorist attack – at Pulwama, martyring more than 40 of our brave CRPF personnel in the prime of life. My heart – numb with shock, can only pray to the Almighty to give strength to their families in this dark hour. Let us, before we analyse our options, spend a minute to think of what these families have lost; with grief in my heart, to those braves, I can only say : shat shat naman … may you Rest In Peace! MOVING AHEAD In this terrible hour, let us do our best to keep calm. This does not mean I recommend inaction; rather, let us allow our Government-   it is an excellent Government – to do its Job. Give them time and space to deal with the terror on their own terms. I do not advocate we forgive and / or forget; just that we remain calm, and confident that our Government is there to respond and deal with this . Building vocal pressure towards any particular response method – there are plenty of options {look below}...

Inherent Risks Of Social Media Advertising - And How To Mitigate Them

I was enjoying my morning read of the Business Standard, when my eye fell upon a story – Facebook and Google helpedanti-Refugee campaign in Swing States, Business Standard, Friday 20thOctober . I  noticed this story, and marked it for later contemplation. The recent saga over Twitter usage by  Indian Politicians brought my mind back to this story – and its many implications. While the ethical & moral implications are also present – but most vital is the implication of this, and similar happenings we may or may not be aware of, for us the people as well as for democracy. Image Credit - Google Search It is one thing for a politician to openly come on Social Media – quite a few have done it quite successfully; they lay their views, attitudes, national plans, ideals, problems etc – like one Indian Politician. Others use Facebook, and especially  Twitter in their own names to further their own views etc. There is nothing wrong with that – in fact, that is act...

The Facebook & Fake News Issues

The title of this article just about says it all… The Facebook Issue . This article is coming after a long self-examination and Facebook feed examination, with the explicit purpose of putting Facebook and its contemporary utility in Social Media with relevance to me as an individual. This deep introspective examination has lead to startling revelations to myself, which is what I am attempting place here, with an intent to support my decision to move my Social Media content away from Facebook due to issues arising out of the feed and the interaction that happens on it. MY HISTORY WITH FACEBOOK But first, the background. I came onto Facebook as a means to get in daily touch with family, find old friends, and keep connected with them. It then grew into a method of chronicling important events in my life through Photographs & Posts, that I could visit later. Both the above have given excellent results, and shall continue as important aspects of my digital profile with added sec...

Book Review - Tales From Shining And Sinking India

Tales from Shining and Sinking India is a series of deep fascinating and interesting stories covered by a journalist during the course of his career. The selection is stupendous, meaningful, and a great value add, besides being interesting and largely of current interest. The eclectic selection includes stories on the Naxal problem, massive floods in Bihar, the 26/11 attack and its Media coverage, Air Accidents - YSR Helicopter accident & Mangalore, Chandrayaan, Tibet, A visit to Pakistan as a Media professional, West Bengal and the fall of the Left, and the two best ones – Anna, and a lovely article on Festivals of India Tales from Shining and Sinking India is a book by a Media Personality – Akash Banerjee ; it has its many good points; but let me depart from my convention, and first point out what I felt were its negatives. I want the readers to leave with a positive impression of this excellent work, so for once let me get into the negatives of the book before I delve in...

Book Review : More News Is Good News

MORE NEWS IS GOOD NEWS UNTOLD STORIES FROM 25 YEARS OF TELEVISION NEWS T he current book under review is from NDTV,  in part a chronicle of its 25 years journey so far, and in part a telling series of stories from these 25 years, ones that bring us face to face with many queries, questions, hard truths, uncomfortable realities as well as stories from under-represented genres. This book is also a management case study – albeit a rather longish one, one that I would recommend each and every person in Industry anywhere in the world read. This is, to top it all off, a standing lesson in the trendlines in the Media, as well as the how these developed over time, making it a powerful value addition to anyone in sales and marketing! The collection of stories is tastefully done, and with strategic thought; you get a lovely read, one that triggers your mind into questions, realizations, learnings, entertainment and fun all in the same volume, making it a true rarity. Th...