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Showing posts with the label Start-ups

Why Startups Lose Out, & How a Custom-Built GTM Wins

Final presentation to client organisation - 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗹𝗼𝘀𝗲 𝘁𝗼 𝗮 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 [𝘁𝗵𝗼𝘂𝗴𝗵 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀] 𝗯𝗶𝗴𝗴𝗲𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿. Why does it happen - ever wondered? Well, I have wondered of this, and dealt with and am dealing with this - just like many, many of us in the Startup culture. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗱𝗼 𝘁𝗼 𝗴𝗲𝘁 𝗮𝗵𝗲𝗮𝗱? This article combines my experience across 28 years, all my failures and all my successes - in an attempt to find a common theme. Well, in my thought analysis - 𝗜 𝗳𝗼𝘂𝗻𝗱 𝗻𝗼𝘁 𝗼𝗻𝗲, 𝗯𝘂𝘁 𝟴+ 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀. You may call it Gyan - but this is Gyan rooted in hardcore experience and the burning fire of failure. Read on! This is a very long article - but tries to establish a framework that can work. That being said, it is not plug and play - it wont work as-is. Every step needs to be changed and adapted to the situation - for there are no ready answers to this problem I have presented here...

A HAPPY EXPERIENCE WITH A STARTUP AS A CONSUMER

A HAPPY EXPERIENCE WITH A STARTUP AS A CONSUMER A startup, whose app did not impress me at all due to its seeming over reliance on Google maps for address mapping , just won my heart on a more detailed usage. A milk app, it did what no other has done, and I have tried more than a few app based daily consumption products startups. Most have failed on the customer satisfaction aspect, with a poor understanding of the separate requirements of customer consumer and shopper. Either that or they failed on  the aspect of core business processes like billing and /delivery. Image source : Google Search THE EXPERIENCE 1. Human interface, not those indecipherable IVR that make you want to do 3 PhDs in Language, technology and soft skills!! IVR connects to a human being (💖💖💖💖💖) in a few seconds flat!! Too many businesses, especially customer facing ones, forget this all too simple reality, that an IVR system is not necessarily the optimal choice. While essential as a ...

Business Basics : Startup Or Larger, spend time here!

BASICS OF BUSINESS : WORTH THE TIME SPENT ON THEM Startups… one of the buzzwords today. This has been said before, and will doubtless be said countless times again; including how they are different from larger entities, and how the startups scene will have an impact on the economy. Well, while the impact on the economy is a matter best left to the vestiges of time – the first two can be examined. I have said earlier- a startup is no different from a large established organisation; at least – not substantially different. After getting exposed to several startups – I can now state that with greater confidence. Sure, there are major differences, but the core of the business basics are the precise same for the most part. Image Source : Pixabay THE   MYTH OF THE RESOURCE CRUNCH Perhaps the biggest single theme startup enthusiasts like to point out is the resource crunch that is present only  in a startup; well, I beg to differ. It is hardly any different in...