Is the consumer really the king, as a multitude of marketing books proclaim her to be? Or is it a mere empty nice-sounding statement? Recent events would lead the cynic to question the entire premise of “king” or “queen” or anything remotely comparable; conversely, these same events would lead the avid supporter to comment “It is a mistake”, or “it wont happen to me” or “This is a one-off event”, jumping to the defence of Corporate India, who cuts their paycheck in that they are employees in some company or the other. Well, the same Corporate India cuts my paycheck, and I see no reason to defend it, or not ask some pretty hard questions of it. Before we continue, read this beauty from the Times of India Article : “ I am the real hand behind Maggi action, 'junior' food inspector says ” : “ Not to be outdone, Singh said he had followed the case for more than a year; … he picked up Maggi samples from a Barabanki market on March 10, 2014. "We sent them to a Gorakh...
Indian Top Blog {2019, 2018, 2017, 2016 & 2015} for the past 5 years and counting; Nominated in top 5 Political Bloggers by Blogadda in Win-15. I specialise in deep politico-economic analysis; Books off the beaten track, and a value & fundamentals-based approach towards the Indian Economy, Corporate India - And Especially Indian Colonial History