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Famers, and The Urban Indian

The past few months {and more} have seen a whirlwind of news regarding great moves by the NaMo Government; highlighting a series of developments and laudable initiatives by this Government by the Media as well as the Bhakt Brigade on Social Media. That is indeed good; a positive environment engenders a powerful impetus towards growth, and is a significant factor. Positivity engenders growth and development, problem resolution in a manner negativity can never do. In all this euphoria and positivity, one factor lies ignored; the status of the Agriculture Sector. This article isn’t about The NaMo Government, but about our {Urban India’s} response – or lack of it – regarding the Agriculture Sector, about how it has taken the back seat, and about how we just don’t respond, or are not even aware of, the status of this sector, its issues and the problems that plague it. While news regarding Farmer Suicides reaches us due to the sensationality factor, the real issues and problems this se...

Book Review : The Indian Media Business - 4th Edition

The Indian Media Business 4 th Edition   ByVanita Kohli  Khandekar This is the updated 4 th edition of the Book “The Indian Media Business”; if you are a deep student of Indian Business / Indian Media, then don’t miss this updated edition; but if you have read the 3 rd edition, and are not too serious about Business in India as a student or analyst, then you can give this a pass. This edition has many changes to it that warrants its listing as a separate book almost; these flesh out the previous material, and make for an interesting and absorbing read. There is a new introductory chapter in the beginning of the book, as well as an analytical section in each chapter, updated data and more relevant graphics, more relevant and updated regulations, changes and history, making it overall a far superior effort to the previous one THE FUTURE OF INDIAN MEDIA – {Introduction} This is a short, 3-4 page analysis of the trends in Indian Media, taking a look at i...