THE WHATSAPP GENERATION
The Whatsapp Generation… this is
what we are. Regardless of age, in my opinion, it is fair to state that we, the
people on Social Media in general and on Whatsapp particularly, can be termed
as the Whatsapp Generation. Over the past week or ten days, two or three people
have made the same telling comment, focused approximately on how Whatsapp has
both brought people together, improved communication / information
dissemination – as well as driven a wedge into relationships. This is a feeling
gaining currency – that these technological capabilities are both enabling as
well as functionally disabling we, the people as face to face meetings, even in
families, become all too rare.
Image Source: Pexels |
CATHARSIS
These 2-3 comments lead me to a deep
catharsis, a searching self-examination – and I had to agree on both aspects –
the vitality of this medium to Modern
Life & Business, as well as its deep problems & ability to cause
long-term impact on relationships, functional skills, capability as well as
habits. That has lead me to a simple question – are we letting the medium rule
us, as opposed to us using the medium for our benefit and comfort?
Discomforting thought – and seemingly far-fetched.
MY TEENS
I took my mind back to my teens and
20s : it wasn’t just reading in those days; I used to be an avid listener of
Hindustani Classical Instrumental, Western Maestros with Tchaikovsky &
Mozart being particular favourites, Hindi Film Music and much more; I used to
play sports, have a much more active lifestyle. All of these were learnt & imbued
through personal contacts with a variety of people- meaning, information was being disseminated in those
days even without the aid of technology, through good old people to people contact.
IMPACT OF SOCIAL MEDIA
More to the point – how and when did
I move to a more restricted, compartmentalized list of choices – even in music,
given that I had, in those days, a fantastic collection of a wide variety, ranging
from Rock, to BoneyM, to Shiv Kumar Sharma, to Lata Mangeshkar? Undoubtedly, social media, and reduced
person-to-person contacts played a major role, as the likes ofStravinsky never
got mentioned… and out of sight is out of mind, as fresh new ideas of music
lead to my trying them out, slowly leading to a receding choice in music as
tastes changed. Earlier, personal
discussions would be more versatile – that is how I learnt of the magic of
Dhrupad, of the pull of Strauss, and of the foot-tapping Bahama Mama!
LOSS OF A PERSONAL TOUCH
This works in all areas of life –
from Personal Contacts to Business; the loss of a personal touch is set to have
far-reaching consequences, unless corrective action is taken. There is already
a stream of Psychology dealing with Digital Addiction, as a small but discomforting
example. Two people pointedly remarked to
me, people strangely think chatting on Whatsapp / Social Media is a good
substitute for meeting, and that is driving relationships south. While no
one can argue with the benefits of modern technology, and its ubiquitous beneficial
impact, one must remember: excess of anything
is bad. This is something we, self
included, seem to have forgotten.
SELF-EXPERIMENT
So, I made a self-experiment: using
Social Media, instead of letting Social Media use me. Be very focused, pointed
and targeted, and consciously limit presence on SM as far as possible; the
benefits were immediate. I discovered, out of the blue literally, an extra 45
minutes average each day; initially, I was at wits end as those 5-10 saved
minutes each time I would while away , or clicking randomly on the net.
Suddenly, while surfing, I chanced upon an old track – Beethoven’s 9thto;
years since I had listened to it. Pretty soon, I was back to my full earlier
range of music, having shed Social Media influenced forced compartmentalization.
Not
only that, my writing productivity and ideation went up significantly, as my
thoughts were uninterrupted. The critical early morning minutes were now used
up by good old-fashioned ideation, experimentation, playing and more… improved
productivity.
DISTURBING TRENDS AND LESSONS
No one is arguing that Whatsapp or
Social Media or Digital is bad; that it certainly isn’t. But the recent trends
are disturbing – no amount of whatsapping or SMing can replace a good strong personal
bond- which is only acquired after long personal meetings & phone conversations – be it family, or be it
business. Whatsapp and the like should be the icing on the cake – not the cake
itself. Trouble is that it is increasingly becoming the cake itself . If you don’t
meet, one day, relationships will be taken for granted; the bonds will go
slowly weaker. That is unavoidable. There is no substitute for the personal
touch. This is now percolating even in Business – with at times, even the
personal meeting replaced! This is massively counterproductive.
WHAT IS COMMUNICATION?
Successful communication is an Audio-Visual
complex mechanism; our brains
read each situation through the written word, spoken word, tonality, pitch,
face, expressions, body language, twitches, eyes and much more. It then uses
this against the previously stored archive of experiences garnered through
previous interchanges to give deep insights, understanding and eventual
comprehension. No amount of texting on SM & Emailing can replace this. Sure
– this personal touch costs time and money, be it family, or be it business. But
there really is no other way to go about it.
HOW TO ACTUALLY USE MODERN TECHNOLOGY
Does the above mean modern
technology has no use? Decidedly no – quite the reverse. Modern technology can
massively facilitate this entire process; else how would you sell to the United
States or Singapore from within India, for example? You can use Video as a
proxy for the personal meeting, as another example; this works both in Business
and Family, so why don’t we use it more often?
The
technology is present - it depends on how
you use it. Using digital strategically & smartly for defined old-world business
objectives is what will determine the real growth in the organizations of the future,
not blindly just to cut costs or such like. And for the personal thing – well,
use technology to meet, chat, video chat – but don’t forget the personal
touch. Do that, and you ensure personal relationships go stale … out of sight
is out of mind… do that at your own risk. Use
technology – DON’T LET IT USE YOU!
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