Swachh Bharat Abhiyan, and We The People : A Question of Values



Clean India : Swachhtaa Abhiyaan; at long last, we have a Prime Minister Shri Narendra Modi, a leader, interested in setting an example, becoming an exemplar to the people by focusing on all the right values : cleanliness, closeness to our culture {Yoga as an example}; he has faults – but let us praise where praise is manifestly due in all fairness. But, that does not mean that this attitude, while setting an exemplar, an example before us, will automatically solve our cleanliness issues, even without the systemic flaws I pointed out in my previous article on this issue: Swachh Bharat Abhiyan, Or Clean India - Does It Meet The Problem?



As I wrote earler, do you really require the Prime Minister of your country to tell you keep your nation clean? Do you really require to be told to throw things in dustbins? Do you really require to be told to keep your city clean, not throw waste outside your home? Do you really need to be told to throw the waste inside the dustbin, not in its general direction? You dont clutter your home - then, in that case, if you throw garbage on the road, what does this behaviour say about you as a person



We are a nation of 1.28 Billion; setting the example wont do much good. Akela Chanaa etc etc... We have to get to the core reason behind such behaviour. Why do people behave the way they do? Why do people take care to keep their home clean, their office clean, the posh hotels etc clean, but display such crass behaviour elsewhere? ? What internal value systems are you displaying? What does it say about your true priorities?



At the office, it is peer pressure + HR / Disciplinary Action + Boss fear; at home it is family fear + selfishness + long exposure / stay; at the posh market it is peer pressure + image etc. What are the core values a person is displaying? It is certainly not cleanliness, or love for cleanliness, or even ethics. The values being displayed are Power, Hunger, Image, Presentation, Projection, Self etc...



A truly clean person displays the same - precise same - behaviour across all aspects of life, not a differential behaviour. Values {at least the core values} dont change as per the situation : if it does, it isnt a value or a core value of that person. Values are typically rock-steady, and remain virtually almost unassailable unless challenged by deep philosphical thought, or disaster etc – or a long sustained period of change : positive or negative. We dont try and make them decent human being; we dont teach values. It starts at home. What you see around you is a reflection of your own deeds, and attitudes.



No point pointing fingers. People are unclean because parents like you and me have not taught them this basic human behaviour. That can only mean that our minds are tainted and unclean. A clean mind, a truly clean mind, sees ethics, values and cleanliness in every endeavour. If there is duality, as in spoken ethics {or even provable ethics} combined with a habit of uncleanliness... Change your attitude towards India, be selfless, view it as your home, and internalise cleanliness.



Sorry to be harsh, but the fault is of the parents. Parents should scold or punish their children for such behaviour; that we dont is a manifest fact. We try and make them street-smart, we try and make them come first...



What is happening in these instances? A person is being influenced by external stimuli which is transient in nature; the moment this stimulus is removed. the behaviour goes back to the normal. Behaviour is controlled by your value system; and external stimuli that are transient and short-term have zero impact on the value system.



Thus, any recommended solution will perforce have to cater to the problem. The nature of the positive influencers like the exemplars others looked at above are such that these are transient temporary influences which lack a long-term impact in the absence of strong emotive rewards for the desired behaviour; that is why the impact wanes over time. And that is also why, despite the fact that Values can change in a sustained exposure, exemplars generally fail to make an impact all by themselves



By contrast, fear of punishment, image consciousness, etc negative influences retain their power for a much longer time after the removal of the stimulus. That is why the only way is to initiate a strong disincentive towards tardy behaviour {littering and filth in this case}, driving the subject towards the desired behaviour : cleanliness.



And that is why I recommend strong punishments for tardy behavior, as in Singapore. This can be combined with school {nursery level, KG-1&2 level children and parent interactions with trainers. And fail the children - even at these starting levels - if both parents dont turn up for these training sessions regularly. Disincentives all along the line for adults, and incentives and freebies and other reinforcers for the children. If you are not clean, there is no place in society for you is the message that should go across to the people.



Adults dont need to be reminded or reinforced of the need for cleanliness; that is a very basic and expected societal norm. Besides, with their value systems being fully formed, the chances of positive re-inforcers, exemplars etc changing the core behaviour is precious little. In order that action is initiated from such recalcitrant people, we need to take a leaf from the errant behaviour : negative influencers : peer pressure, fear etc which we saw above. These will be the drivers than will drive the adults to the sessions, namely the certainly that their child will be failed, for their fault.



Thereafter, you can use any number of positive influencers that you like, your exemplars etc. In my opinion, nothing else will work. We have seen exemplars showing people - I myself have for years being setting examples, with little to show for it. In my colony, for the past year, some adults have been voluntarily cleaning the garden, with zero impact. It is still as dirty as it used to be before the great swachhtaa tamaashaa!



That is why setting an example will not work; and that is why it hasnt worked till now. Remember the Aamir Khan Ad? Or recall all those people who do the cleaning up, and who carry things to the dustbin etc? It hasnt worked because it wont; not now, not ever.


These are influencers, and influence behaviour only for the duration of the experience. Thus, no amount of setting examples is the solution. Values change only when a person is put through a deep, positive or negative influence that has the capacity to jar a person from stem to stern. Or they can be formed during the early years; that is it. The only solution is parent and children education, and a slow change for the better. Fact of the matter is that the moral compass of our society is seriously skewed, and that is a fact.




Rest assured; if a person acts clean in office, malls – but is careless in public places, that person is almost a charlatan, a con and a put-on. He or she is wearing a fake garb of ethics. The truly ethical person is ethical in each and every walk of life, is uncompromising on this basic human value.



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