Reflections

I closed the previous article {found here : Understanding The Internet : Reaching Into The Gut Of Existing Systems } with a statement that few organizations truly understand how to use the 5-21” space of the screen;  this article looks at this aspect in a little more detail. A great many companies use the customer-facing aspects of the internet as merely another tool to communicate and connect, completely ignoring the full power of the internet ecosystem. The Screen, first of all, is mistakenly defined as just a mere device that displays, or acts as a window, disseminating information to your prospects and customers, and the general audience. The screen is more of a doorway, a portal that transports – or has the ability to – transport your customer into a world of constantly interacting stakeholders in your product, your company and your addressable market segment. If that doesn’t scare you as a Brand Manager, as a Marketer, and as a Sales Professional, high time it did. Be

UNDERSTANDING THE INTERNET : Reaching Into The Gut Of Existing Systems At first glance, the title – understanding the internet – seems an anachronism, something out of place in the modern world, where the internet is ubiquitous, at least among the educated classes; and is rising fast in the rest of the people. You only have to look around to see people using the internet, gaining from it, and being completely comfortable with this medium. And yet, that is precisely what my contention is : that this medium is actually the least understood, and in just about everything. The potential of this medium is being felt in just about every human endeavour, and as I have observed before, its raw power to reach into the gut of existing models is only just being felt across industries. What is this raw power I am referring to? And why is it the least understood medium? The average person comes across individual levels or layers of the internet at various times; this interacti

Book Review : INDIA, UNINC By Prof. Vaidyanathan About The Author :   R. Vaidyanathan is Professor of Finance and Control and UTI Chair Professor in the area of Capital Markets. His areas of interest are Corporate Finance, Investments, Portfolio Management, Risk Management and Pensions. He is the Chairperson for the Centre for Capital Market and Risk Management [CCMR] at IIMB. He is a National Fellow of ICSSR. A graduate of the Loyola College, Madras and a Masters from the Indian Statistical Institute, Calcutta he obtained his Fellow in Management (Doctorate) from the Indian Institute of Management Calcutta where he also taught for four years... Read his full and very impressive Biodata and achievements  Here ABOUT THE BOOK The book is about the unsung and discounted sector of the Indian Business Environment and Economy in the first part; it goes where no book has gone before, at least not in my readings. This is a book that looks at the Small and M

Ranaangan - Marathi Natak Artist - Avinash Narkar, Ashok Samarth, Shreekant Desai Drama Director: Vaman Kendre Video Director: Shweta Parulkar Story: Vishwas Patil Synopsis:- The Third Battle of Panipat took place on 14 January 1761.The battle pitted the artillery and cavalry of the Marathas against the Afghans. Ranaangan is the brave portrayal of the Maratha Soldiers who fought the war with true grit. THE BACKDROP Ranaangan is the background story of the battle of Panipat, and a look at why The Maratha Confederacy lost; a heart-rending tale of treachery, deceit, courage, valour, back-stabbing, infighting, internecine issues, and lack of a common narrative. A tragic tale of  the defeat of a superior force, and an even more tragic tale of the descent of India into chaos! It is also a tale of a superb leader of men, a far-sighted genius {Bhausaaheb}, & a tale of the unknown hero in Jankoji Shinde and Dutta Shinde - whose progeny were yet again to featur

One of the most common rejoinders of our failure to develop ourselves, at least among the Urban Educated Indians, is a straight-on comparison with Japan, about how it was destroyed by World War 2, and how it is now a developed country, taking on The West on its own terms, standing tall among the committee of nations as a developed country with a tremendous set of achievements in its past 60 years, a nation with every comfort the West has, and more; whereas we stumbled from mistake to mistake, resulting in a massive gap between the two of us. From an outside perspective, it seems like Japan and India were at comparable stages; 2 destroyed economies; and that today, Japan is years ahead. While the above statement is completely true in every respect, it also hides the reality that lies underneath. Let us peel away the above statement and take a look at the reality of the situation, which goes a long way in explaining this riddle. While we did make some mistakes, we cannot extrapolat