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Showing posts from October, 2017

Inherent Risks Of Social Media Advertising - And How To Mitigate Them

I was enjoying my morning read of the Business Standard, when my eye fell upon a story – Facebook and Google helpedanti-Refugee campaign in Swing States, Business Standard, Friday 20thOctober . I  noticed this story, and marked it for later contemplation. The recent saga over Twitter usage by  Indian Politicians brought my mind back to this story – and its many implications. While the ethical & moral implications are also present – but most vital is the implication of this, and similar happenings we may or may not be aware of, for us the people as well as for democracy. Image Credit - Google Search It is one thing for a politician to openly come on Social Media – quite a few have done it quite successfully; they lay their views, attitudes, national plans, ideals, problems etc – like one Indian Politician. Others use Facebook, and especially  Twitter in their own names to further their own views etc. There is nothing wrong with that – in fact, that is act...

Book Review - Make Success A Habit ; 50 Stories That Enlighten, Empower, Energise and Entertain

This current book under review is quite unlike any I have reviewed, with only one – Subir Chaudhury’s The Difference – making as much of a connect with me – as a professional. As a person, this book has connected with me big-time; but that is something I will reserve for a private conversation / communication with the Author, Mukul Deva . Almost every page of this book, taken seriously, is a learning and an experience. In light of the above preamble, let me depart from normal custom or style, and quote lines from an iconic Hindi song, one which came to my mind as I was reading one of the stories contained in this collection of 50 real life case studies. इक दिन बिक जाएगा , माटी के मोल जग में रह जाएंगे , प्यारे तेरे बोल दूजे के होंठों को , देकर अपने गीत कोई निशानी छोड़ , फिर दुनिया से डोल इक दिन बिक जायेगा    ... {Source : Lyricsindia.net} We, in the daily humdrum of business, rarely give time to focus on the small, tiny and seemingl...

Kesari Wada - Hidden Gems In Pune

I was on my way to a business meeting, when I chanced upon something that looked a lot like it as related historically to someone I hold very dear to me heart – Lokmanya Tilak; so, on a lark and with an attitude of “wont hurt to see what this is”, I walked in. It was rather late, around 7-ish, so the place was closed – but there was enough present in terms of indication and signboards to tell me that I had indeed hit on a hidden gem, a vintage place of historical significance in my hunt for the origins of the Indian Independence Struggle, documented regularly on my blog for the past several years.  The next day, I walked in on the next leg of my pilgrimage – a visit to Kesari. As I have noted before, there was a complete absence of people there, which was immensely saddening and tragic to my eyes & heart, which was sold to the Independence Struggle and the people who achieved the impossible. To be fair, the people present there did state that there were visitors t...

Lessons From The Humble Shaving Alum

I don’t really know why I purchased that shaving alum; I was at a medical store, I just spotted it in the shelf top glass display. I just asked for it on a whim, as in  “dekhein toh sahi” types; and took it home. Started using it, aside from my regular after shave lotion. After a period of time, say a week or so, I began to notice that my after shave lotion doesn’t burn as much; that my skin feels real soft as I run the alum over it, and feels nice and relaxed. I shrugged the thought off – I mean, it was after all, just a piece of alum and I was doing basically a relatively unimportant daily ritual. Not worth doing any brainstorming, or so I thought. Until that day the alum ran out – what lives must die, the immutable law of nature. Well, I mean – it was just alum, wasn’t it? No big deal. I still had that Lotion, nice perfumy in a decorative bottle, one which cost one hell of a lot {that is what it seems like now}, and one that I was used to. My skin, who happens to be ...

Book Review - Re-Imagining India: Unlocking The Potential of Asia's Next Superpower

Re-Imagining India – Unlocking The Potential Of Asia’s Next Superpower is a collection of essays by an eclectic mix of writers from various fields, Indian as well as foreign, edited by McKinsey & Company. It is subdivided into 6 sections : Reimagining, Politics & Policy, Business & Technology, Challenges, Culture & Soft Power , and India In The World . The authors of the essays range from Foreign Policy experts, to businessmen, to eminent Indian sportspersons, to journalists – listing some pretty famous and accomplished individuals from the various fields. Out of a total of approximately 63  essays, approximately 21-22 are by foreign authors; this gives a nice gives, while also being revealing THE NEGATIVES First, for a book on Reimagining India, I got the distinct impression that the focus on agriculture was woefully inadequate, underrepresented – and in some ways questionable.  Agriculture & Rural India comprises the majority of the people,...

The Power Of Energy - A Business Tool Like No Other

The L&D Rendezvous on the 8 th of October at the SILC Pune will remain etched in my memory for more reasons than one; in my previous article I highlighted one reason – Snehwan. But the event, and my overall experience being a part of the Core Team at L&D Global Pune Chapter, has had many learnings and ramifications for me as a professional. Being a Line Function Manager & all that comes with it - the good and the bad, meant that this experience was a truly defining one for me as I document in this write-up; this is despite me being a former Visiting Faculty in Brand & Advertising Management, and having handled training assignments in corporates as well as extensive cross-functional projects. THE L&D Pune Chapter My introduction to L&D Pune chapter was a direct outcome of my business blogging and non-fiction books blogging, which lead me to getting in touch with a variety of professionals outside my core function and specialty, { which is and remains...