Reflections

Where are the Indian Brands {Part 2} Previously in this series… As seen in the first part of this series, while today, 28 years after opening our markets, our customers have the best of brands for consumption, these are more often than not either foreign brands, or joint ventures etc. Our brands are not globally competitive, despite the exposure our internal markets and companies have not. In fact, if anything, more than a few Indian Brands have perished in the past 28-odd years. So the question now arises – consumption and economic growth aside, what did we gain in the past 28 years, if anything? Image Credit - Unsplash / Nasa Moving Forward To answer this question, let us take a fair & balanced approach – let us examine our growth story in terms of successes, as well as failures. Only then can we understand what we have gained. Further, this examination needs to be done in parameters not in the public mind; our Per Capita Income, GDP, etc Economic Numbers bas