An article in The Hindustan Times today caught my eye - Fewer than half of new MBA graduates getjobs as economy sputters, trend at 5-year low. The articles open with a
hard punch to your gut : “Job offers for
fresh management graduates in India are at a five-year low, official data show,
a trend experts blame on a sluggish economy as well as a mismatch between the
years-old curriculum and industry expectations…. In 2016-17, just 47% of Master
of Business Administration (MBA) graduates got placed on the campus, a dip of 4% over the
previous year, marking a five-year low. At 12%, the drop was far sharper for
postgraduate diploma holders.”
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| Image Source : from HT Article linked above |
I said this on my blog nearly 4 years ago - there is a dire need to revisit the MBA Curriculum; but it isn’t the
only aspect of this problem. I say this with authority, as I have seen
both sides – having been a Visiting Faculty, as well as a current Industry Veteran.
There is an issue with the MBA Course, but correcting it requires a will; it
requires a combination of fresh talent in MBA Colleges - Industry Veterans who
should team up with Academicians for solving this complex problem. At the same
time, Industry needs to invest in
training - which it doesnt; it needs to re-visit the entire Performance
Management System, which is hopelessly obsolete, number oriented and
simply fails to capture the modern reality of business; it also needs to set up
realistic expectations from new recruits. Let us consider these two problems
one-by-one in detail
THE MBA COURSE
The view that all in wrong in the MBA Course is inaccurate – for
any number of reasons. First of all, the MBA Course is an introduction to
Business & Management, and establishes the fundamentals in business –
without which we are lost. In my experience – all the courses I have been
associated with, do it admirably, at least in letter. The difficulty is the
absence of proper teaching aids – and I don’t mean AV equipment. Frankly, they
are enablers; we require content. And content is the real issue – there is a
need to revisit the content of the books, and make them more relevant.
The content is woefully inadequate in terms of Indian Examples.
As a Management Book Reviewer and avid reader of Management Research Books,
- ü I have observed many-a-time that I am yet to read too many Indian Institutes & teachers coming out with real case studies on the Indian Market and Brands, as also Management Thought. We aren’t creating intellectual property – which is the real issue. Simply making cosmetic changes to the course will not suffice.
- ü Add to this the Language and Affordability barrier – content and books are damned costly, and in English, which is a major barrier
- ü You need to make the content richer in terms of relevance to Indian Markets, which will enable deeper learning and also provide a deeper connect with students as they can easily relate.
- ü The course as such is just fine; there is little that is missing. It needs to be made more contemporary in these terms.
The MBA Course is supposed to give basics of Business,
Marketing, Finance, etc to prospective employees for the corporate sector; this
is what it does.
- ü What it doesn’t do is – give a connect with the realities of the Indian Market. That is why we need Indian Original Content, not copied Western thought.
- ü In addition to this, there is a need for students to do more realistic projects on all subjects; the course is far too theoretical, and gives the students zero idea of the domestic realities. The marking system needs to incorporate genuine brain-work on realistic projects, not just exams.
- The way to do this is simple –
- ü deeper Industry College interaction; and
- ü lateral hires at Professor level for MBA College teaching options.
- ü Given the lesser stress, it will be easy to attract talent for the universities;
- ü this will require a re-visit of the qualification norms, and the development of precise judgement criterion to ensure the lateral hires fit in, have knowledge of their domain, and can contribute positively.
- ü The pitfalls of hiring only basis visible achievement is inaccurate, as designation is no guarantor of true ability and knowledge, which needs to be kept in mind.
CORPORATE INDIA
In the paragraph above, I stress deeper Industry-College
interaction; this cannot happen unless Industry understands that it is a part
of the problem. I stated in the opening that both the colleges and the
companies are responsible for the glut; let me add a third factor here – the students.
The industry grouse that the MBA expects too much and knows too little is
grounded in reality, that much is sadly true. But with deeper interaction –
this can be attended to, as the reality sinks into students. Before blaming the students, we need to accept that we are making no
effort to educate them as well.
The key question is, how will this interaction happen? This can
only happen in the Human Resources Function, and some other staff functions;
for reasons I attend to later on in the article.
- ü One possible way is regular interaction of HR / Staff function managers with a selected bunch of colleges – in terms of lectures by managers – properly curated by the College in terms of content;
- ü Co-hosting real-time tiny projects in real scenarios, which same to be designed to be of very short {daily projects}, short {week-fortnight} projects.
- ü An example of a daily project could be market survey of all retail counters in a street – which will take only 2 hours; or checking documentation in back-office etc. This can be suitable added on by a thorough training intervention – which should be regular, not sporadic.
- ü Even a child requires help to walk; and a fresh MBA is a Child in the Big Bad World of Corporates.
The other aspect that needs attending to – the toning down of
expectation from new hires. That will not happen unless you re-design the
entire PMS – which leaves no scope for learning, or real training. I understand
we are in a hypercompetitive market; and that bottom and top lines need to be
achieved; but chasing numbers mindlessly, without heed to basics is fraught
with even higher risks – as many in my parent sector, Telecom, found much out
to their chagrin. There needs to be a balance between pure numbers, and
business basics – and at all levels. You need to judge strategic ability at all
levels – and this is even more vital in a hypercompetitive market, where the
cost of a strategic misjudgement and improper strategic implementation are the
precise same – Business Closure.
The list of companies that have paid the price for the above is
incalculable; we need to do both – hit our numbers while also ensuring
long-term stability of the business as a running enterprise. This we have
clearly failed to do in many cases. And once you shift focus to the nitty
gritty of business – the nuts n bolts, the basics – the need for a strong
fundamental and theoretical basis will emerge ever more strongly. You don’t need an MBA to just hit numbers,
to be brutally frank; but you need a good
thinking and trained MBA to be able to
judge the medium and long-term impact of your short-term tactics even at field
level, and modulate your
responses in the field accordingly.
- CONCLUSION - INDUSTRY
- ü Industry expects immediate numbers;
- ü industry expects top performance without any time for learning;
- ü industry expects a softened person, whose edges have been rubbed off.
- ü All three require training and experience.
- ü You need people – so why not associate with idenitified universities – in Tier B and C towns and colleges as well and step in in a win-win situation?
- ü Second, as a line manager myself – I too feel at risk when I used to go for a fresher; the risk to me personally, or my team targets, as well as the complete absence of a support mechanism or space in operation deny me the space to create my own strategies. {That is one reason why I feel this initiative has to be owned by the staff functions}
- ü This, in a nutshell, is the gist of the problem on the company side, which is complex mutli-layered problem with no easy solutions…
CONCLUSION - COLLEGES
- ü On the education side – they also need to do the same as above; they need to open up and admit lateral hires, as well as be more open to partnerpships with companies.
- ü Create Intellectual Property of your own… invest in Research, papers, books creation on the Indian Market, and make them publicly available. Don’t treat them as classified secrets!
- ü Revise the course to make it more contemporary
- ü Increase the practical work importance, content and relevance so that students are in touch with reality!
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